Who's got a stack of Jamie Oliver cook books yet only looks at the pictures and never cooks them? Me, sorta. Jamie's the sort of international identity that people would flock in droves just to even taste something under his brand. They've done well taking advantage of a Jamie crazed era with this restaurant but I'm surprised this hasn't happened sooner because everyone loves Jamie. Besides health officials and school boards. I mean seriously, Jamie at Home has to be some of the most riveting television I've ever seen.
